Financial education tool
Our wizard-style option strategy educational tool for first-time research and trading
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Results
In 2023, Fidelity strengthened its commitment to meeting the needs of young investors and women, with relatable solutions and relevant financial education.
– Fidelity Investments 2024 Annual Report
Situation
Fidelity is experiencing a recent influx of options-enabled accounts, revealing an opportunity to educate and retain our new users.
► How do we lower the barrier of entry to the complex world of options trading?
► How do we give users confidence in their trading while providing transparency about the risks associated with options?
Vision & Approach
What are our objectives?
► Design, develop, and implement a wizard-style tool to guide new and novice traders through building their very first options trades
► Ensure that the visual design meets Fidelity’s design system standards for personal investors
► Offer an options trading experience different to services provided by our competitors
► Provide the best possible experience for a myriad of users, particularly new and novice traders
Considering the wave of newly registered options traders at Fidelity, my design process was Agile and Lean to support quick turnaround while providing sufficient design artifacts to support future design and development beyond the proof-of-concept.
I leveraged competitive analysis, pre-existing patterns for wizards and walkthroughs, and pain points to guide my first mockups. In the spirit of my lean approach, I designed the experience to be as lean as possible, providing users with minimally required information at the forefront while using progressive disclosure to reveal additional educational content.
Design: Option Trade Builder
I designed Option Trade Builder as a three-step wizard comprising of the three fundamental steps of placing an options trade:
Choosing your strategy based on various factors, such as your sentiment towards the short-term performance of a given stock
Selecting option contract(s) for your chosen strategy
Previewing and analyzing your trade before considering whether to execute the trade
Option trade builder, step one
I designed this user interaction for creating a calendar spread, a unique option strategy requiring selection of two expiration dates.
Option trade builder, step two
This is the latest implementation of a user interaction I designed for creating a calendar spread, a unique option strategy requiring selection of two expiration dates.
Option trade builder, step three
This is the latest implementation of a user interaction I designed for creating a calendar spread, a unique option strategy requiring selection of two expiration dates.
Test & Learn
Selected projects that reflect my approach to design, teamwork, and product development.